A data-driven deep dive into your full conversion funnel — with a prioritised roadmap to recover lost revenue. Not a checklist. Not guesswork. A strategy you can act on this quarter.
Limited to 3 audits per month. 7 business day turnaround.
"The audit found six things we'd completely missed. The changes paid for themselves within a fortnight."
— Jamie M., Founder, DTC Supplements — £4M ARR
Most brands spend thousands on acquisition — ads, influencers, SEO — and then send all that traffic to a site that's quietly losing them money.
A button below the fold. Shipping costs revealed too late. A product page that buries the thing that would actually make someone buy.
These aren't design preferences. They're revenue problems. And they compound every single day you don't fix them.
The CRO Growth Audit finds them, quantifies them, and tells you exactly what to do about them — in priority order.
A clear, prioritised plan to increase your conversion rate and revenue per session.
I dig into your GA4, heatmaps, and session recordings to find the real drop-off points — not assumptions. Your actual data, interpreted by someone who's done this for 7–8 figure brands.
Every step from landing page through to checkout, reviewed and annotated. Hierarchy, messaging, trust signals, friction points, mobile experience — all through the lens of "is this costing you sales?"
Each issue mapped to an estimated monthly revenue cost. Abstract UX problems become concrete numbers.
This is where "I think this is a problem" becomes "this is costing you £X per month."
A prioritised action plan scored by impact vs effort, delivered as a working spreadsheet your team can execute from immediately. Organised into three 30-day phases.
A visual redesign of the single highest-priority change — showing exactly what it should look like and why. Enough to brief a developer or to see the potential of a full redesign.
A taste of what's possible — not the full meal.
A live call to walk through the findings, answer your questions, and discuss next steps. No pre-recorded Loom — a real conversation about your site and your priorities.
Delivered as a polished PDF report and a working roadmap spreadsheet, plus a design example and a 30-minute live handover call.
From application to delivery in 7 business days.
Fill in a short application form — your goals, your metrics, your frustrations. If it's a good fit, you'll be approved to proceed to payment.
You grant me read-only access to GA4 and your heatmap tool. I'll send a simple checklist — takes about 10 minutes.
Over 7 business days, I analyse your data, review your full funnel, identify revenue leaks, and build your roadmap and design example.
You receive the full audit report, roadmap spreadsheet, and design example. Then we jump on a 30-minute call to walk through everything and discuss next steps.
Real changes with real rationale. Each example shows the problem identified, the change made, and why it worked.
The audit found six things we'd completely missed. The changes paid for themselves within a fortnight.
What stood out was the rationale behind every change. Not just 'move the button here' — but why, backed by our own data.
The async format surprised me — I expected a lot of back and forth. Instead I got a clear Loom, annotated recommendations, and a prioritised list.
Reuben rebuilt our Webflow site and handled the whole process — strategy, design, build. It felt like having an in-house team without the overhead.
Most CRO consultants hand you a report and walk away. Most developers build what you ask without asking why. Optire does both — which means changes get made faster, cost less, and are grounded in data rather than opinion.
Founded by Reuben Allonby, Optire brings over 8 years of web and CRO experience — from leading strategy at a FTSE-listed fintech to managing experimentation programmes for 7–8 figure DTC businesses. Every audit, roadmap, and mockup is delivered personally by Reuben.
We work with a small number of clients at a time. No account managers, no junior handoffs — you get direct access to senior expertise.
Read-only access to GA4 and your heatmap tool (Hotjar, Contentsquare, or similar). I'll send a step-by-step setup guide — takes about 10 minutes.
If you have GA4 but no heatmap tool, I can still deliver a strong audit. I'll note where heatmap data would add clarity and recommend a tool to set up going forward.
The audit is a standalone deliverable — hand the roadmap to your team and go. But if you'd like the recommended changes designed and built, we'll discuss that on the handover call. Most clients move into a Page Sprint (design + build for their highest-impact pages) after seeing the findings.
Same depth of analysis, no overhead. No account manager, no 6-week timeline, no 40-page PDF padded with screenshots. I do the work myself — which is why I limit it to 3 per month.
I can't guarantee specific numbers — anyone who does is lying. But every audit I've delivered has surfaced actionable changes, and clients typically see measurable conversion lifts within 2–6 weeks.
We only accept clients where the audit will deliver real value. When you submit your application, we'll let you know straight away if it's a good fit. If not, we'll explain why and suggest alternatives — you won't be charged anything.
Most clients identify £30–100k+ in recoverable annual revenue from a single audit. The ROI isn't theoretical — it's sitting in your analytics right now.
7 business day turnaround. Limited to 3 per month.